Institutional Investments

A series that started with this piece: Rethinking the product of community foundations

Some of today’s most successful companies did not scale because they built better products. They scaled because they reinvented how things move through their systems. A few examples are cited so often they’re almost cliché: Amazon is a logistics company that happens to sell products. Netflix is a recommendation engine that happens to stream movies. Uber is a dispatch network that happens to move people. Airbnb is a trust platform that happens to book lodging.

The common thread is that these companies realized they had misidentified the business they were in, then redefined themselves.

Community foundations have traditionally understood themselves as organizations that mobilize and distribute resources. But what if resources are only one thing flowing through them — what if grantmaking isn’t the primary product?

For years, community foundations have asked how they can become more than grantmakers. Leadership has been viewed an additional competency. What if the better question is this: What business are we actually in?